Design block

Originally published on May 5th, 2010

The big boss hasn’t been really happy with the work we’ve produced thus far and I have to agree. Our stuff is crap. I’m in a design slump. Maybe I’m thinking too much. A co-worker told me to get away from using dark colors. Why is that so hard for me? Black works so much better when you want certain objects to ‘pop’ out. White is boring and too many colors are cheeseball. It’s not that I’m opposed to using colors it’s just that I can’t. Colors should follow the same rule as font usage -that you don’t use more than 2-3 of them. At least that’s the rule I’ve always followed.

As a digital designer I was thinking of my basic toolset and it comes to: Color, shape, font, logos, photos -and for each one of them I’ve established ‘rules’ -lines that I don’t feel entirely comfortable crossing because I know that, until I can fully grasp and feel comfortable with something different, I need time to get used to using it -and with the pace that things are going, I don’t have that luxury. The project that I’m currently on will determine

Sooner or later I’m going to have to face my fears and get acquainted with rainbows, serif fonts, and circles.