Meta
As an art director, I led the website redesign for Facebook Business, focusing on online branding, product marketing, and small business marketing services, including Facebook Blueprint and Instagram. I worked closely with creative partners and cross-functional teams to develop and execute innovative, impactful marketing campaigns.
Challenges
Facebook’s Content Management System for the Business Marketing group had limited features, lacked flexibility, and wasn’t mobile-ready—unable even to center text over images on desktop. The agency behind the redesign didn’t account for these constraints, leaving our internal design team to work around many compromises during content migration.
I led daily stand-ups with the design and engineering teams to track issues and manage tight deadlines. This led to optimizing output and meeting deadlines at lower costs.
Projects
Facebook Business redesign
As Art Director, I designed the interim site during the transition from “Facebook for Business” to the “Facebook Business” brand redesign. I collaborated closely with the Content Management engineering team to seamlessly translate content from the existing site to the new design.
Logo design
Facebook Blueprint is a free certification and online training program focused on ad creation and implementation. As Lead Art Director, I collaborated with the Blueprint team to design the app logo for their upcoming iOS and Android applications.
Photography
I photographed Facebook’s Oculus hardware and website, and directed, shot, and post-processed images for Facebook’s free public asset library. This library features diverse hands—across multiple ethnicities, ages, and genders—holding various phones. [See more of my photography work.]
Facebook Blueprint LMS redesign
I led the redesign of the Facebook Blueprint Learning Management System (LMS) site, aiming to enhance accessibility and simplify course tracking and enrollment. I collaborated with Facebook’s LMS partners to oversee the implementation and ensure a smooth transition.
App design
After redesigning the Blueprint site, I developed a companion app that enabled users to track their progress on the go. The app included all website features, such as course tracking, and synced with class progression and certification features.
Facebook IQ redesign
Facebook IQ provides insights into market trends to help businesses create more effective ads using articles and research data. As Art Director, I worked with external agencies on the redesign of both the Facebook IQ website and its mobile companion app.